The digital commerce landscape in India has transformed dramatically over the past few years. Consumers now expect seamless shopping experiences across online marketplaces, brand websites, and quick commerce platforms. For businesses, this presents incredible opportunities—but also new challenges. M

The way people search for information online is changing quickly. Traditional search engines like Google still matter, but AI-powered platforms such as ChatGPT, Google AI Overviews, and Bing Copilot are becoming major sources of recommendations and answers. Users now trust AI-generated responses for